Now
Work
Leading the growth squad at vidIQ (2M+ MAU). I own the full growth stack from acquisition to payments to retention, shipping AI features with GPT-4 and running 100+ A/B tests. Currently focused on scaling ARR through funnel optimization and AI-powered product features.
Learning
Deep-diving into prompt engineering and LLM evaluation patterns. Exploring how to build better AI products beyond just wrapping APIs—focusing on evals, fine-tuning, and measuring real user impact.
Building
Experimenting with Next.js and building small tools to solve problems I encounter. Currently building a dashboard to track product metrics without relying on multiple analytics tools.
Writing
Sharing lessons learned from shipping AI features to millions of users, running A/B tests at scale, and building growth systems. Writing about what actually works, not just theory.